Link bidding directories are becoming the new fad on the internet for building your text links. While there are the pros and cons to this link building method, it should definitely be included into your planning. It can be risky because of the fact that you are buying your way to the top, but in order to be successful on the internet you have to be willing to take risks.
The traditional web directories list links in a predetermined manner that is still a bit unknown to many. Whether it is by alphabetical order, page rank, or superiority on the internet, there was no true criteria as to how people were getting to the top. Link bidding solves that by allowing internet marketers to fight for the top positions.
Once you have made a top bid, anyone has the right to outbid you and regain the top position. What this means for you is that you can own the rights to the top spot by continuously bidding higher than everyone else, but it all depends on how bad you want the text link. Is it worth spending a large amount of money? If it is going to bring you a drastic amount of traffic, then you had better fight for it as hard as you can.
If you are in an industry on the internet that has a large amount of competition, it is almost essential that you bid on links. There are so many websites on the internet with similar products and marketing techniques that relying on natural listings does not always cut it. Your site has to be truly unique and stand out from the rest of the crowd; otherwise you are just another website that can easily get passed over. When you bid on links, you know where you stand and what needs to be done to generate more traffic.
When you place your sit in a bid directory, you are putting it into competition with some of the top businesses in your industry. This allows you to see where you stand and what needs to be done to improve your website and offer more. Generally, bid directories have sites separated by categories. In such a case, you are bidding for the top spot among the many businesses within your category.
While there are many benefits to link bidding directories, there are a couple of downfalls to it. First, it does cost money to work your way to the top. If you do not have the money to get into at least the top two or three listings, it is pointless because of the percentage drop of people clicking after those top listings.
It can also hurt your website that it is not a natural listing. Natural links are generally preferable because it gives your website credibility instead of showing you have money. But as mentioned above, you cannot always rely on natural links within a highly competitive industry on the internet.
All in all, link bidding directories should be highly considered as a link building method. There are several advantages to bid directories including you having the power over whether or not your website is the top listing. Although it does cost money to get up there, it may mean the difference of thousands of visitors.
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